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Blog

FACE Atelier: The brain behind the brand

Jessica Palmer

 

What do you do when you find yourself going through a major life change? Why, start a makeup line of course! Meet Debbie Bondar, the genius behind Canadian brand FACE Atelier. I was lucky enough to have a conversation with her recently and I'm so excited to share about this line with you all!

She embodies the kind of woman we love here at P&P: educated, intelligent, tenacious, business savvy, and able to rock lipstick while doing it all!

 

 

Debbie describes starting FACE Atelier as her post divorce reinvention. With her life shifting gears, she found herself evaluating her beauty routine and realized that despite being in her forties, she had yet to find her perfect foundation match, "I have a basic olive complexion. If I can't find a good shade then who can?"

So she took her experience and education (did I mention her background is in journalism and law?!) and launched a brand full of not-so-secret weapons that you'll find in the kits of many celebrity makeup artists.

 

 

FACE Atelier prides themselves on their universal appeal and was designed for consumers while still meeting the needs of professional makeup artists. Debbie shared a simple but very real truth, "Artists and consumers want the same thing: High performing easy to use products that help them look their best."

 

 

The brand has a less is more vibe, with no-nonsense packaging and multitasking products rather than having a multitude of products for singular needs. Products that are developed by listening to the feedback and needs of the artists and people who use them? You bet...function and performance are in mind when items are launched, not trend.

 

 

Debbie shared the impact she feels cosmetics can have, "Healthy self esteem is exceptionally important...I'm a mother of daughters. So much illness starts from within! Makeup can be an important tool in a woman's toolbox to help her feel better if she so chooses."

 

 

As far as those specific "tools" goes, stay tuned in the coming weeks on Instagram and here on the blog for some product breakdowns and favorites from FACE Atelier! Oh, did i mention the line is Peta and Leaping Bunny approved?!

"I always believed there was magic in the bottle," we do too, Debbie!

Cheers to Makeup, Multitasking, and Magic in the bottle,